First impressions count. It’s said that potential customers decide within the first 30 seconds whether or not to leave a website. If you’re still here… Welcome and thank you for considering Sudymo Design for your website design project.
Sudymo Design practices Web Design That Works by following three principles: Simple. Efficient. Design.
“It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away.”
— Antoine de Saint-Exupéry,Simple doesn’t necessarily mean minimalist, and it certainly doesn’t mean boring. What it means is stripping out unnecessary elements. Visual detail – lines, words, shapes, and colour – are used to communicate the relevant information, not just to decorate.
The end result is that visitors have to look at the content. They interact with the website exactly as intended, with nothing to distract them. They won’t mind – the interaction is easy and they get just what they came for.
“Making pages self-evident is like having good lighting in a store: it just makes everything seem better.”
— Steve Krug,When things always behave the same, visitors don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. This is what efficiency is about: giving visitors what they expect.
Efficient means an organized website where things are where visitors expect to find them. It means understanding usage patterns and “hot spots,” where the most important information appears in the first place most people look. It means a website that’s usable.
“Good design must be defined by appropriateness to audience and goals, and by its effectiveness, not by its adherence to Swiss design or the number of awards it wins.”
— Drew DaviesGood design doesn’t come out of a box, or a template. Every design must be appropriate to the purpose of the website, and the needs of its visitors. A website that looks spectacular but nobody can use is not good design.
The technology behind the website must be treated the same way. Whether a website is created with plain XHTML, some scripting tricks to achieve a specific purpose, or a full-blown content management system, the technology has to serve the purpose, not the other way around.
That’s what Sudymo Design is all about: Web Design That Works. We design simple, efficient websites that get the job done. Working-person’s websites, if you will. We won’t be awarded any contracts to make websites for the next Hollywood summer action blockbuster. We won’t be winning any “Golden Web Awards”. And we’re okay with that. We just want to make the websites our clients want and their visitors need.
